æ°åã³ãããŠã€ã«ã¹ã®åœ±é¿ã§ããªãã©ã€ã³ãããªã³ã©ã€ã³ããžãã¹ãžã®è»¢æãæšé²ãããŠããŸãããã¬ã¯ãŒã¯ãECãµã€ãïŒãããã·ã§ããïŒæ§ç¯ããè³éãæŽå©ãã婿éãè£å©éãå€ãå ¬åãããŠããŠããŸãã
ECãµã€ã(electronic commerce site)ãšã¯ãã€ã³ã¿ãŒãããäžã§ååã販売ããWebãµã€ãã®ããšã§ããããã·ã§ãããšãèšãããŠããŸãã
å³ã¡ããªã¢ã«åºèã§å¯Ÿé¢è²©å£²ããŠããååããé察é¢ã§è²©å£²ããã«ã¯ECãµã€ããå¿
èŠã§ãã
ãªã³ã©ã€ã³ã§åçåããã«ã¯4ã€ã®åããããŸãããECãµã€ãã¯ã³ããŒã¹ã¢ãã«ã«ããããŸãã
ããããã®åã«ã€ããŠã¯ããã¡ãã®èšäºããåç
§ãã ããâ
åå¿è ã§ãããããªã³ã©ã€ã³ã§åçåãã4ã€ã®ããžãã¹ã¢ãã«
ããã§ã¯ECãµã€ãã¯éåžžã®WEBãµã€ããšäœãéãã®ã§ããããïŒ
WEBãµã€ãã§è²·ãç©ãã§ããæ©èœãåãã£ãŠããã®ã¯æ³åã§ãããšæããŸãã
ECãµã€ãã¯æ¥œå€©åžå ŽãAmazonãªã©ã®ã·ã§ããã³ã°ã¢ãŒã«åãããç¬èªãµã€ãã®å人ååºåãŸã§æ§ã ãªåããããŸããããããç¹åŸŽããããŸãããså¿ èŠãšãªãæ©èœã¯ãã»ãŒäŒŒéã£ãŠããŸãã
ä»åã¯ãå ·åçã«å¿ èŠãªæ©èœã¯äœããã以äžã®åãå£ã§è©³ãã解説ããŠãããŸãã
- æäœéå¿ èŠãªåºæ¬æ©èœ
- 売äžã¢ããã«å¿ èŠãªæ©èœ
- è³Œå ¥è ã«ãšã£ãŠã䟿å©ãªæ©èœ
- éå¶ã楜ã«ãªãæ©èœ
æäœéå¿ èŠãªåºæ¬æ©èœ
ECãµã€ãã«ã¯æäœéãªããŠã¯ãªããªãæ©èœãã玹ä»ããŸããéã«ãããã®æ©èœããªããã®ã¯ECãµã€ããšããŠã¯æãç«ããªããªããŸãã
ã·ã§ããã³ã°ã«ãŒã
ã¹ãŒããŒããŒã±ããã®ããã«è€æ°ã®ååãäžæçã«è²·ãç©ã«ãŽã«å
¥ããŠãæåŸã«æ±ºæžããä»çµã¿ã§ãããã®è²·ãç©ã«ãŽã®åœ¹ç®ãã·ã§ããã³ã°ã«ãŒããšãããŸãã
ã·ã§ããã³ã°ã«ãŒãããªãå Žåã¯ãäžã€äžã€ã®ååã®è²·ããã³ã«æ±ºæžãããªããã°ãªããŸããããŸããäžåºŠã«ãŒãã«å
¥ãããã®ã¯ãéä¿¡ãã©ãã«ãéäžã§ãµã€ãããé¢ããå Žåãä¿åããŠãããŸãã
åçš®æ±ºæžæ©èœ
æ¯æãã®éã«ã¯ãäœããã®æ±ºæžæ©èœãå¿
èŠã§ãã
賌å
¥è
ã«ãã£ãŠãéœåã®è¯ãæ±ºæžæ©èœãç°ãªã£ãŠããŸãããã®ããã«ã§ããã ãå€ãã®æ±ºæžãã§ããæ¹ã売ãäžããäžãã£ãŠããŸãã
æäœé以äžã®æ±ºæžã¯çšæããŸãããã
- ã¯ã¬ãžããã«ãŒãïŒPaypal,Stripeãå«ãïŒ
- éè¡æ¯ã蟌ã¿
- 代éåŒæ
- ã³ã³ããæ±ºæž
æè¿ã§ã¯ãã¹ããæ±ºæžïŒQRã³ãŒã決æžïŒãå€ãå©çšãããŠããŸãã
代衚çãªãã®ã¯ä»¥äžã§ãã
- PayPay
- Line Pay
- 楜倩ãã€
- au Pay
- ã¡ã«ãã€
- FamiPay
ãããã¯å¿
é ã§ãªãã§ãããéå
çãé«ãããšããå©çšè
ããèŠãã°ãè²·ãåŸæããããŸãã
ãã£ãŠä»åŸå©çšè
ãå¢ããŠãããšæãããŸãã
泚æã¡ãŒã«èªåéä¿¡æ©èœ
泚æãå
¥ã£ãéã«ãèªåéä¿¡ã¡ãŒã«ã賌å
¥è
ãšç®¡çè
åæ¹ã«éä¿¡ããæ©èœã§ãã
ããã«ãã£ãŠã賌å
¥è
ããã¿ãã°ç¢ºå®ã«ååã賌å
¥ããããšããããå®å¿ã§ããŸãã管çè
ã管çç»é¢ãèŠãªããŠã泚æãããããšãå³åº§ã«ææ¡ããããšãã§ããŸãã
ååç»é²æ©èœ
åœç¶ã®ããšã§ããã販売ããååãç»é²ããæ©èœããªãã°è²©å£²ã§ããŸããã
äžã€ã®ååç»é²æ©èœã®äžã§ãæäœéå¿
èŠãªæ©èœãã玹ä»ããŸãã
åååãåå説æãäŸ¡æ Œ
é
åçãªåååã賌å
¥åŸãã€ã¡ãŒãžãããåå説æãå¿
èŠã§ãã
åå説æã«ã¯ããŠãŒã¶ãŒãçåã«ãã€ãšæ³å®ãããããšããããããã詳ããæžããŠããããšã倧åã§ããè²ã倧ãããéããªã©ã詳ããèšèŒããããã«ããŸãããã
äŸ¡æ Œã¯çšèŸŒãçšæãã®èšèŒãå¿
èŠãšãªããŸãã
ååç»å
ã©ã®ãããªååãäžçŒã§ãããããã«ç»åã¯ã§ããã ããæ²èŒããæ¹ãããã§ããããååããªã¥ãã¯ãµãã¯ã ãšããããæ§ã ãªè§åºŠããã®å€èгãåçŽå šãŠã®å éšããã®ååã®ç¹åŸŽã®æ¡å€§åçã人ãå®éã«èè² ã£ãŠããåçãªã©ãå¿ èŠã§ãã
ãŠãŒã¶ãŒãã§ããã ãã€ã¡ãŒãžã§ããããã«ããããšã§ã賌買çãé«ãŸããŸãã
ããã®ã«ã¡ã©ãã³ãäŸé ŒããŠé«å質ãªåçã«ããã°ãããã«è³Œè²·çãé«ãŸãã§ãããã
éæ
äžåŸæéã§ãªãå Žåã¯ãå°åããšã«éæãèšèŒããå¿
èŠããããŸããããéããªãå°åãããã°ãããåãããŠèšèŒããããã«ããŸãããã
ãŸããéæèªåèšç®ãè¡ã賌å
¥ããŒãžã«è¡šç€ºãããæ©èœãå¿
èŠãšãªããŸãã
é éåžææ¥èšå®
è²·ãç©ãããéã«é éåžææ¥æãæå®ã§ããæ©èœã§ããäžè¬çã«ã¯ãäŒæ¥ãªã©é éåžææ¥ãæå®ã§ããªãæ¥ãèšå®ããããšãã§ããŸãã
売äžã¢ããã«å¿ èŠãªæ©èœ
ECãµã€ãç¹æã®å£²äžã¢ãã察çããããŸããããã¯ããŠãŒã¶ãŒãå®å¿ããŠè²·ããããªããããªå¯Ÿçãè¡ãããšãå¿ èŠã§ããããã§ã¯ãèªç¶ãšç®ã«ã€ã賌買çãäžãã察çãã玹ä»ããŸãã
人æ°ã©ã³ãã³ã°
売äžã®é«ãååãã©ã³ãã³ã°è¡šç€ºããããšãã§ããŸãã
ã人æ°ãããïŒã¢ããè¯ãã
ãšããèªèããããšãå€ãããšæããŸãã
ããªããåããããªååã§1äœãš5äœã ã£ããšãããã1äœã®æ¹ãéžã³ãŸãããïŒ
人æ°ã©ã³ãã³ã°ã¯ãã®ããã«ã人æ°ååã®ããã¢ãŒã·ã§ã³ã广çã«è¡ãããšãã§ããŸãã
ååã¬ãã¥ãŒ
ãŠãŒã¶ãŒãååã«é¢ããã¬ãã¥ãŒãæžãããšãã§ããæ©èœã§ãã
ããªããååãè²·ããšãã«ã¯ãä»ã®æ¹ã®ã¬ãã¥ãŒãèŠãŠããè²·ãããšãå€ãããšæããŸãã
éã«ã¬ãã¥ãŒãæªãååã¯è³ããããªããªããŸãããã
è¿·ã£ãŠããæ¹ã®ãåŸæŒãã«ããªãããã¬ãã¥ãŒã¯å¿
èŠãšãªããŸãã
ã«ãŽèœã¡é²æ¢æ©èœ
ã«ãŽèœã¡ãšã¯ã·ã§ããã³ã°ã«ãŒãã«ååãå ¥ãããŸãŸããŠãŒã¶ãŒãè³Œå ¥ããã«ã«ãŽã®äžã«å ¥ã£ãŠããç¶æ ã§ããã«ãŒãã«å ¥ããç¶æ ãŸã§ããŠããã®ã«è³Œå ¥ããªããšãæ©äŒæå€±ãšãªã£ãŠããŸããŸããè¿·ã£ãŠããããå¿ããŠãããã®ã©ã¡ããã®ç¢ºçãå€ããããããä¿ã察çãå¿ èŠã§ãã
äžè¬çã«ã¯ã¡ãŒã«ãšé£æºãããŠãã«ãŽèœã¡ããŠãããŠãŒã¶ãŒã«ã¯ã¡ãŒã«ã«ãŠè³Œå ¥ãä¿ãããšã§ããããã«ãã£ãŠããè¿·ã£ãŠããæ¹ãããå¿ããŠããæ¹ãã«å¯ŸããŠåã³è³Œå ¥ææ¬²ãä¿ãããšãã§ããããã«ãªããŸãã
è³Œå ¥è ã«ãšã£ãŠäŸ¿å©ãªæ©èœ
è³Œå ¥è ã«ãšã£ãŠäŸ¿å©ãªæ©èœãããã°ããªããŒã¿ãŒãå¢ãããŸããå©çšè ã«ã¯è¿·ãããã䜿ãããããšæã£ãŠããããããšã倧åã§ããããã§ã¯ãããã ãã¯ç¡ããšãªããŒãçãäžãããšèããæ©èœãã玹ä»ããŸãã
äŒå¡ç»é²
äŒå¡ç»é²ãããšãååãäœæãªã©ã®ç»é²ã次åããçãããšãã§ããŸãã
äžè¬çã«ã¯ãäŒå¡ã§ãªããŠãŒã¶ãŒã®å Žåã¯ãè²·ãç©ãããéã«åæã«äŒå¡ç»é²ãã§ããããã«ãªããŸãããŠãŒã¶ãŒã¯å
¥åã®æéããªããªã䟿å©ãªæ©èœãªã®ã§ãå賌å
¥ãããŠãããããããªããŸãã
è³Œå ¥å±¥æŽæ©èœ
äŒå¡ããã°ã€ã³ããéã«ãéå»ã®è³Œå ¥å±¥æŽãèŠãããšãã§ããæ©èœã§ãã以åè²·ã£ãã¢ããåè³Œå ¥ãããå Žåãªã©ãããã«åç §ããããšãã§ããŸãã
ã¯ãŒãã³
äœããã®ååã賌å
¥ããéã«ããã®äœïŒ
ãã®ã¯ãŒãã³ãçºè¡ã§ããæ©èœã§ãã
ã¯ãŒãã³ã¯æ¬¡åã®è²·ãç©æã«ã¯ãŒãã³ã³ãŒããå
¥åããã°ãå²åŒäŸ¡æ Œã§è³Œå
¥ããããšãã§ããŸããã¯ãŒãã³ã®äœ¿çšæ¡ä»¶ãèšå®ã§ããã°ã䜿ãåæããããªããŸãã
以äžãã¯ãŒãã³ã®äœ¿çšæ¡ä»¶äŸããããŸãã
- äœ¿çšæé
- ç¹å®ååãé€å€
- ã¯ãŒãã³ã®äœµçšäžå¯
- ã»ãŒã«åãé€å€
- ç¹å®é¡§å®¢ãé€å€
å¥äœæãžé é
èªå®
äœæä»¥å€ã«éãããããšããããšæããŸããäŸãã°ãè·å Žããã¬ãŒã³ããéãããå Žåã§ãããã®ãããªãšãã«ã¯ç»é²ããŠããäœæä»¥å€ã«ãé
éããããšãã§ããæ©èœã§ãã
å¥äœæã§å
¥åããæ
å ±ãä¿ç®¡ããŠã次å以éãéžæã§ããã°ãããã«äŸ¿å©ãªæ©èœãšãªããŸãã
éå¶ã楜ã«ãªã䟿å©ãªæ©èœ
éå¶ã¯ã§ããã ãæããããã«èªååããŠãããããªå¯Ÿçãããªãã°ãç¹å¿æã¯äœæ¥éãå¢ããŠå€§å€ã«ãªããŸãã
ããã§ã¯ç®¡çè
ãECãµã€ããéå¶ããŠããäžã§ã䟿å©ã§æ¥œã«ãªãæ©èœã玹ä»ããŸãã
åšåº«ç®¡ç
ååã®åšåº«ãèªåçã«ç®¡çããŠã売ãããã³ã«èªåã§åšåº«æ°ãæžãããŠãããæ©èœã§ããåšåº«æ°ãå°ãªããªã£ãéã«ã¯ãã¡ãŒã«ã§éç¥ããŠããããŸãã
ååãå¢ããŠãããšåšåº«ç®¡çã®æéããããããããã®æ©èœãããã°éå¶æéãããªãåæžãããŸãã
ã¢ããªãã£ã¯ã¹
ååã®å£²ãçãåæããæ©èœã§ããã©ã®ååã®ã©ã®è²ã®ã©ã®ãµã€ãºããã€é 売ããŠããããªã©ãææ¡ã§ããŸãã売ããååã«çµã£ãããæé垯ã«ã»ãŒã«ãè¡ã£ãã販売æŠç¥ãç«ãŠãããŒã«ãšããŠæŽ»çšã§ããŸãã
çµçã»åž³ç°¿äœæ
è«æ±æžãé åæžãçŽåæžãªã©ã®åçš®çµçã§å©çšãã垳簿ããç°¡åã«äœæã§ãå°å·ã§ããæ©èœã§ãã
å¥ã®ãœããã䜿çšããã«ç®¡çç»é¢ãããæ°ç¥šã§äœæã§ããããäœæ¥ã®å¹çåãæåŸ
ã§ããŸãã
ãŸãšã
ãªãã©ã€ã³ãããªã³ã©ã€ã³ããžãã¹ãžå€æãããšèšã£ãŠããæ§ã
ãªECãµã€ããååšããããä»åã¯å¿
èŠæäœéå¿
èŠãªæ©èœã«ã€ããŠè§£èª¬ããŸããã
äžè¬çãªWEBãµã€ããšéã£ãŠECãµã€ãã¯ç¹æã®æ©èœããããããããªãç°ãªã£ãŠããããšãææ¡ã§ãããšæããŸãã
ä»ååãäžããæ©èœä»¥å€ã«ãããµã€ãéå¶ã楜ã«ãªã£ããã売äžãäžããããæ©èœã¯å€çš®å€æ§ã«ååšããŸãã
ãã ãããã®ECãµã€ãã«ãã£ãŠãæ©èœãéãããŠããããéäžãã远å ããã®ã¯é£ããå ŽåããããŸãã
äžã€èšããããšã¯ãä»å玹ä»ããæ©èœãããã°ãéçšã¯åãããšãã§ããŸãã
å¹çåãããããã«é«åºŠãªæ©èœã欲ãããšããããšã§ãããããããã詊ããŠã¿ãã®ãè¯ãããšæããŸãã
ç¬èªã§éçºãã以å€ã¯ãã»ãšãã©ãã詊ãæéãèšå®ãããŠããã®ã§ãå®éã«äœ¿ã£ãŠã¿ãã®ãã²ãšã€ã®æã§ãã
ãŸããä»ç€Ÿã§éçšããŠãããµã€ãã調æ»ããŠãèªç€Ÿã§éå¶åŸãã€ã¡ãŒãžããŠã¿ãã®ãå°å
¥ã®è¿éãšãªããŸãã
ãã®éã«å€§åãªã®ã¯ããŠãŒã¶ãŒç®ç·ã§äœ¿ã£ãŠã¿ãããšå¿ããªãããã«ããŠãã ããã
ãããéå¶ã楜ã«ãªããšãã£ãŠãã䜿ãåæã®æªããµã€ãã¯èª°ãå©çšããããªããªããŸãã
ãããŸã§ããŠãŒã¶ãŒãã¡ãŒã¹ãã§ããŸã䜿ããããªããµã€ãäœããç®æããŸãããã
ECãµã€ãæ§ç¯ã«è¿·ã£ããããã¡ããŸã§ãæ°è»œã«ãçžè«ãã ããâ
ç¡æçžè«ã¯ãã¡ããã
泚ç®èšäº
ãã®ããã°ãå°ãã§ãåŸ¡ç€Ÿã®æ¹åã«ã€ãªããã°å¹žãã§ãã
ããã圹ã«ç«ã¡ããã§ãããäžã®ãã¿ã³ãã¯ãªãã¯ããŠããã ãããšã ãšãŠãå¬ããä»åŸã®æŽ»åæºãšãªããŸãã ä»åŸãšãå¿æŽãããããé¡ãããããŸãïŒ
ITã»éä¿¡æ¥ã©ã³ãã³ã°![]() | ã«ã»ãããã°æ ![]() |
ãããããããã°ãã¡ã«ãã¬ç»é²ããŠããã ããã°å¹žãã§ãã